BRAND STORY

Select was created in 1920 in the Castello district of Venice, the historical heart of the city, at Pilla Distilleries, a place renowned for the art of liquor making.

During the postwar period the young Pilla Brothers contributed to the rebirth of this magnificent city. When the popularity of the aperitif began to spread, the Spritz soon became a favorite, establishing Select as the star of the Venetian cocktail scene.

Thanks to its ancient link with the city and its enduring success, Select is recognized as the classic Venetian Aperitif. Its refined and complex formula, inspired by the original recipe, maintains its distinctive flavor.