BRAND STORY

Amaro Montenegro is a renowned Italian liqueur obtained by the careful infusion in pure alcohol of over 40 herbs originating from all over the world. It was first produced in 1885 in Bologna following extensive devoted experiments performed by a famous Italian spirits manufacturer, Stanislao Cobianchi, who named his new liqueur after Princess Elena of Montenegro.

In over 100 years of history, Amaro Montenegro has seen its success constantly increase over the years and it has become not only the most renowned, top-selling brand of Amaro in Italy, but also one of the most famous symbols of Italian liqueur tradition and culture.

Today, Amaro Montenegro is one of Italy’s top liqueurs, thanks to a series of characteristics that have made it unique: a secret recipe which has never been changed and which includes some 40 botanicals, expertly selected, extracted and blended; a unique, instantly recognisable bottle; a meticulous production process aimed at impeccable quality; a rich and complex organoleptic profile, with an agreeable bitter-sweet balance that makes it perfect for drinking neat, on the rocks or as an ingredient in some of the best-loved international cocktails.